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WORKSHOPS
“THE CREAM OF THE CROP.”
Lissa Warren, author of
The Savvy Author's Guide to Book Publicity


“GIVES AUTHORS THE PLAIN-TALKING TRUTH THAT THEY NEED.”
Jacqueline Deval, publisher, Hearst Books;
author of Publicize Your Book!


No other publicity workshop offers as much individual attention and personal contact with a range of publishing professionals.
Bella Stander and top-notch publicists, media trainers and recently published authors provide real-world advice and tips in a lively and intimate forum. Class size is limited, so there is abundant opportunity for in-depth discussion.

Workshop participants receive an original “Book Promotion 101 Handbook” containing a wealth of detailed information -- including a marketing plan worksheet, sample press releases and a tipsheet on planning a book tour.

There is NO HYPE and no "upselling." Our goal is to help authors learn and be successful. See testimonials.

TOPICS COVERED INCLUDE
  • Setting realistic goals
  • Making a marketing plan
  • Defining your book's audience & how to go after it
  • Dealing with publicists, booksellers & media
  • Pitching yourself & your book to the media
  • CLASS ACTIVITIES INCLUDE
  • Crafting a 30-second "elevator pitch"
  • Presenting pitches
  • Brainstorming publicity ideas
  • Practice readings (full-day workshop only)
  • Mock interviews (full-day workshop only)

  • NEXT WORKSHOP

    March 23 - WriterHouse, Charlottesville, VA
    9:00am-12:00pm
    Guest speaker: author Katharine Weber (The Memory of All That, True Confections, etc.)

    For more information, see WriterHouse event page.


    To sponsor a workshop for your writers' organization, send email to:
    Bella (at) BookPromotion101.com

    Need help right away? Get private consulting over the phone.


    PAST WORKSHOPS

    See previous guest speakers.

    2011
  • WriterHouse, Charlottesville, VA

  • 2010
  • WriterHouse, Charlottesville, VA
  • Teleseminar (Jan)

  • 2009
  • WriterHouse, Charlottesville, VA
  • Teleseminar (Jan, Feb, March, April, June, July)

  • 2002-2008
  • Teleseminar
  • SCBWI, Westlake Village, CA
  • New York
  • Los Angeles
  • San Francisco
  • Washington - National Press Club
  • Charlottesville, VA
  • Concord, NH
  • TO TOP

    Photo: Author Kenneth Ackerman talks to class in Washington.
    © 2013 Bella Stander