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CONGRATULATIONS! Your book is going to be published.

Now you have to publicize it. But how?

The choices can be overwhelming:
Bookstore signings, public events, media interviews, website, blog...the list goes on and on.

How do you figure out what to do -- and when? Do you count on your publisher to organize everything, do you hire a freelance publicist, or do you do it all yourself?

Publicity expert Bella Stander has the answers.
Whether you're a new or veteran author, she'll help you determine the best way to promote your book -- and further your career -- with confidence.


BOOK PROMOTION 101
Workshops & Consulting focus on the 4 P'S:
  • Planning - Your goals for the book and how to achieve them.
  • Pitch - A short, grabby description of your book to use in interviews and press materials.
  • Presentation - Giving interviews, speaking and reading in public, doing book tours and bookstore appearances.
  • Professionalism - Working effectively with your publisher's staff, publicists, booksellers and the media.
BOOK PROMOTION 101 is exclusively for commercial trade book authors:
  • Fiction
  • Nonfiction
  • Children's
  • Young adult
(No self-published or P.O.D.)


Clients have been published by such houses as:

Avalon, Ballantine, Bantam, Berkley, Carroll & Graf, Delacorte, Doubleday, Farrar Straus & Giroux, HarperCollins, Hyperion, Llewellyn, Thomas Nelson, W.W. Norton, Oxford Univ. Press, Penguin, Philomel, Prometheus, Roc/NAL, Rodale, Simon & Schuster, St. Martin's and Wiley.

Find out more about workshops and consulting with Bella Stander.

TO TOP

Top photo by Nick Siler. All others by Bella Stander.
2nd photo: Writer Kevin Smokler speaks in San Francisco.
3rd: Media trainer Eileen Winnick speaks in New York.
Bottom: Media trainer David Umansky interviews attendee Fran Slayton in DC.

© 2007 Bella Stander